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ELIA Leadership Symposium Hong Kong 2023
Key Visual & Spatial Identity System
Organizers: ELIA (European League of Institutes of the Arts) × HKAPA
Theme: Charting the Intersection of Creativity, Technology and Skills for Tomorrow
Role: Art Direction / 3D Key Visual Design / Graphic Layout & Spatial Systems
Scope: Event Key Visual, Stage Backdrops, Digital Screens, Printed Collaterals
Project Overview
Developed the core visual identity and spatial graphic system for the ELIA Leadership Symposium 2023, an international gathering of arts education leaders hosted at HKAPA.
The visual direction translated the symposium theme—creativity, technology, and future skills—into a cohesive 3D-driven identity adaptable across physical and digital environments.
Conceptual Framework
Refractive Intersections as Metaphor
Designed a series of floating high-refraction glass prisms to symbolize the convergence of artistic disciplines and emerging technologies.
Each prism functions as a visual lens:
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Encapsulating performing arts imagery
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Refracting digital and technological elements
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Representing transformation through innovation
The spatial arrangement reflects dialogue, intersection, and forward momentum.
Atmospheric & Visual Language
Established a deep, cosmological midnight-blue environment enhanced by luminous gradients and orbital line paths.
This visual setting signals:
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Exploration and experimentation
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Future-oriented education
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Cross-disciplinary connectivity
Spatial Rollout & Execution
Adapted the key visual system across:
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Stage backdrops
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On-site environmental graphics
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Digital screen assets
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Printed symposium collaterals
Strategic Significance
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International-level event identity development
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3D conceptual visual translation
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Spatial graphic system design
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Cross-platform deployment in live event environments
(Animation executed by Red Wong.)
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