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HKRFU Digital Ecosystem
Client: Hong Kong Rugby Football Union (HKRFU / HKRU)
Role: Digital UI/UX Designer / Art Director / Web Architecture Lead
Scope: Website Redesign, Mobile-Responsive UI Concept, EDM Promotional Collaterals
Project Overview
Led the redesign of HKRFU’s legacy digital platform to modernize its online presence and better serve domestic leagues, international fans, athletes, and coaching communities. The initiative transformed a static, outdated portal into a responsive, mobile-first ecosystem aligned with contemporary sports consumption behaviors.
Digital Strategy & Architecture
Mobile-First Optimization
Reconstructed complex sports datasets—including league tables, match fixtures, and news streams—into a streamlined, responsive interface optimized for smartphone use
Strategic Significance
This project demonstrates:
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Full-scale web architecture restructuring
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Mobile-first UX system design
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Data-heavy content organization
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Community-driven digital engagement strategy
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