Arome Bakery × AKB48

Project Overview
Executed the integrated Mid-Autumn Festival campaign for Arome Bakery featuring AKB48 member Haruna Kojima, positioning Tokachi red bean mooncakes as a youthful, premium lifestyle gift.The campaign targeted urban consumers and J-pop fan communities, leveraging celebrity influence to elevate seasonal product desirability.
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Visual Integration & Compositing
Integrated celebrity portrait photography with high-resolution product imagery through detailed digital compositing.

• Performed color grading and lighting harmonization

• Balanced soft Japanese-inspired aesthetics with crisp product clarity

• Ensured seamless alignment between talent and packaging visuals

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Cross-Brand Identity System
Designed a dedicated pink circular “AKB48 × 東海堂 arome” campaign seal.
The emblem functioned as:

• Official cross-brand authentication mark

• Visual anchor across all marketing materials

• Collectible identity cue for fans

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OOH & Retail Deployment
Adapted master visuals for large-scale MTR advertising formats:

• 12-sheet ultra-wide lightboxes

• 4-sheet station posters

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Promotional Collaterals & Engagement
Designed product leaflets and limited-edition collectible postcards bundled with mooncake purchases.
Enhanced customer engagement and leveraged fan-driven collectible appeal to support seasonal sales momentum.