Hong Kong MX Mooncakes – Taiwan Export Series (2012)

Premium Gift Box Packaging & Custom Logotype Design

Client: Hong Kong MX Mooncakes (美心月餅) – Taiwan Regional Export Edition
Product Lines: 《沐月》 (Bathing in Moonlight) & 《頌月》 (Praising the Moon)
Role: Packaging Designer / Custom Logotype Designer / Graphic & Print Production Specialist
Scope: Gift Box Structural Design, Bespoke Chinese Logotype, Botanical Illustration System

Project Overview
Designed the premium export packaging series for Hong Kong MX Mooncakes targeting the Taiwan market in 2012.
The objective was to reinterpret traditional Mid-Autumn heritage through a refined, modern oriental luxury aesthetic suitable for high-end retail and seasonal gifting.

Bespoke Chinese Logotype System
Developed a custom typographic identity for “美心月餅,” replacing standard scripts with a refined, slender letterform structure.

Balanced elegant stroke geometry with contemporary clarity
Incorporated subtle auspicious cloud flourishes
Elevated brand perception through typographic craftsmanship

Regal Color Strategy & Series Differentiation
Established a distinct color identity for each product line:

Deep regal violet for 《沐月》
Rich bronze-earth tone for 《頌月》

Botanical Illustration Integration
Introduced delicate, translucent lotus line illustrations as background elements.
Maintained subtle layering to add depth without competing with the primary brand seal and logotype.
The illustration system balances ornamentation with restraint.

Hong Kong MX Mooncakes – Taiwan Export Series (2012)

Premium Gift Box Packaging & Custom Logotype Design

Balanced elegant stroke geometry with contemporary clarity

Incorporated subtle auspicious cloud flourishes

Elevated brand perception through typographic craftsmanship

​​ Regal Color Strategy & Series Differentiation Established a distinct color identity for each product line:

Deep regal violet for 《沐月》

Rich bronze-earth tone for 《頌月》

​​ Botanical Illustration Integration Introduced delicate, translucent lotus line illustrations as background elements. Maintained subtle layering to add depth without competing with the primary brand seal and logotype. The illustration system balances ornamentation with restraint.

Regal Color Strategy & Series Differentiation
Established a distinct color identity for each product line:

Botanical Illustration Integration
Introduced delicate, translucent lotus line illustrations as background elements.
Maintained subtle layering to add depth without competing with the primary brand seal and logotype.
The illustration system balances ornamentation with restraint.